Thank you for supporting the Coronavirus Response campaign.

To preview Coronavirus Response campaign PSA materials by media and message type, please use the below interactive search. All PSA materials are available free of charge.

The links will bring you to the Ad Council’s Download Center where you can download TV, Audio, Outdoor, Print, and Live Announcer Copy assets. You can also request banners, online videos, and OTT. We do not allow downloading of these assets directly because they require custom tagging to analyze performance. All digital requests will take 48-72 hours to process and will require access to an ad network such as Doubleclick.

Message Category
- Protection
- Protective Behaviors
  X
  Included here are research-based, targeted assets. These PSAs are intended to reach individual communities (including all Americans, conservatives, Black Americans, Hispanic Americans, and Gen Z) with messaging that resonates and is effective for each audience.
- Mask Up
  X
  Face masks (combined with social distancing and handwashing) are the best defense in significantly reducing aerosol transmission of the coronavirus. Yet when we need widespread public compliance in the U.S., a third (32%) of Americans report not wearing a face mask at all times outside of the house. The Mask Up campaign provides research-based and targeted messaging to communicate the importance of and normalize mask-wearing to help stop the spread.
- Social Distancing
  X
  Included here are research-based, targeted assets. These PSAs are intended to reach individual communities (including all Americans, conservatives, Black Americans, Hispanic Americans, and Gen Z) with messaging that resonates and is effective for each audience.
- Mental Health
- Well-Being
  X
  Everyone reacts differently to stressful situations, but many feel anxious, afraid, or overwhelmed due to COVID-19. As we all stay home, improve everyone’s mental health by offering resources on how to stay calm, connected, and active.
- Suicide Prevention
- Support
- Shelter Pet Adoption
- Caregiver Assistance
  X
  With millions of older adults at higher-risk of infection, there is an increase in caregivers needed to help loved ones with daily living activities as well as prevention techniques. Run video and banner ads to offer caregivers tips for how to care for loved ones during the COVID-19 pandemic.
- Ending Hunger
  X
  These are uncertain times for everyone, but due to school closures and job disruptions, millions of households are facing an even great threat of hunger from the coronavirus fallout. Inspire involvement and donations for the millions of Americans, including children, who will turn to food banks for much-needed support.
- Essential Workers
  X
  Brief summary: The Out There For Us initiative utilizes digital Out Of Home (OOH) advertising space and video to display messages of thanks to those continuing to leave their homes and power American society: essential workers. The campaign is an extension of the Ad Council’s ongoing national COVID-19 response efforts and features the new song “Good Job” from fifteen-time Grammy winner and global music icon Alicia Keys.
  
  Check out: outthereforus.com
- Safety
- Emergency Preparedness
- Safe Gun Storage
Media Type
- TV
- Online Video/ OTT
- Digital Banners
- Outdoor
- Print
- Social Assets
- Audio
- Scripts
- Message Resources
Language
- English

Ad Council Mask Brief

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Mask Up America Suggested Social Copy

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COVID-19 & Masks: Audience & Messaging Insights

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COVID Holiday Brief

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Hygiene Brief

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Parent-Targeted Brief

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