Welcome to the
Coronavirus Response
Toolkit

In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

Creative assets focus on reaching higher-risk populations and the general public with messages around social distancing, personal hygiene and mental health. Additional assets, targeted to young people, urge social distancing and maintaining mental health, with a message that we can be #AloneTogether.

The toolkit will be updated as additional assets become available. For more information about this effort, please read the press release here. For more information about coronavirus, please visit Coronavirus.gov.

PSAs

Access PSAs.

Social Media Assets

Share social graphics to help educate the public.

Scripts

View video and audio scripts.

Message Briefs

View message briefs.